Linen Love! Why Is Colour So Popular In Fashion This Season?

DE TIAMO is excited to announce our three new ladies’ linen fashion colours for 2024 – and they’re trending all right! Our ladies’ linen clothing is the perfect choice for any fashionista, keeping you on trend in 2024. Let us tell you why.

Linen is a wardrobe staple for any fashionable woman (or man!). It is super comfortable and known for its temperature-regulating quality. Linen is a perfect choice no matter the season.

Linen Is Sustainable Fashion.
Become a Part of the Future of Ladies Fashion in Colour!

Choosing sustainable fashion is an ever-increasing trend, showing up more and more in some of the hottest designs we see in fashion – based on sustainability and eco-friendly initiatives. What’s the best fabric for sustainable fashion? Simple. The answer is linen, and it truly shines out from all the rest!

It is a natural material from the Flax plant, eco-friendly and durable enough to last outfit after outfit. It is also biodegradable and requires less water and pesticides to produce. There’s more? Yes. It becomes softer with each wash, and more comfortable over time!

Ok, Let’s get to it!
Here are our hottest and trending colours to look out for this season:

 

Sophisticated French Blue

The colour French Blue traces its roots all the way back to the vibrant lapis lazuli pigment used in French art and textiles during the 17th century. This deep, rich blue has historically become synonymous with the opulence of the French court and the grandeur of royal attire – often seen in the tapestries and uniforms of the era. French Blue is characterised by its striking and vivid tone which has stood the test of time – making its way to modern contemporary chic!

This serene and sophisticated blue is a staple in both haute couture and everyday wear. It adds a touch of class to any ladies’ outfit. An everlasting favourite among designers and fashion enthusiasts alike – simply perfect for our “Timeless” Collection.

 

 

When it comes to picking a colour to pair with, French Blue’s flexibility makes any outfit shine. For a classic and polished look, combine it with neutrals like white or natural linen. A linen jacket paired with our Paloma Ladies Linen pants in French Blue over a white shirt or Tayla Top makes for a stylish look for a day at the office.

For a bolder look, wear your French Blue pieces with bright and contrasting colours like Turmeric or Chartreuse to make a fashion statement. It also works beautifully with other shades of blue for a put-together monochromatic look.

Do you love making a statement in an opulent French Blue? What would you like to see in this colour? Let us know using #DETIAMOLinenLove on Facebook and Instagram!

 

Vibrant Chartreuse Yellow

The history of the colour Chartreuse dates back to 1764. This vibrant hue is a shade between yellow and green that captures the essence of its natural surroundings. Chartreuse Yellow draws its name from the unique colour of a liqueur that was called Chartreuse after the Chartreuse Mountains in the French Alps where it was originally made.

Having gained centuries of recognition from its association with the liqueur, the colour chartreuse soon found its way into the world of art and fashion. Fast forward to modern times – Chartreuse has become one of the most beloved shades in contemporary design and has made a comeback once again.

 

 

DE TIAMO has decided that this fits our core values, perfectly, in our “Timeless” range too – and rightly so. Why? Its enchanting charm is back to give you that classic, timeless elegance every woman desires! Its bold and eye-catching nature makes it a favourite in both high fashion and casual wear for a pop of energetic flair. For a more modest look, Chartreuse can also be complemented by earthy tones like Natural, Khaki and Mocha. This creates a cosmopolitan and grounded style palette.

For eye-catching flair, Chartreuse Yellow can be paired with tones like French Blue and Lilac Purple – or even Cerise pink. These bright combinations make a more vibrant outfit, for example, a Sally Ladies Linen jacket and Kerri joggers in Chartreuse paired with a French Blue Zina tank top is a bold and playful semi-formal outfit perfect for brunch with the ladies!

Chartreuse Yellow is a symbol of warmth and captures the human sense of happiness in fashion – while adding the vibrancy this colour deserves!

Do you love strutting your stuff in Chartreuse? What would you like to see in this colour? Let us know using #DETIAMOLinenLove on Facebook and Instagram!

 

Vivid Lilac Purple

The colour Lilac purple gets its name and definition from the beautiful Lilac flower, which flowers in various hues of purple like the vivid Amethyst crystal or sometimes a slightly more pastel tone. The secret to lilac is that even its most pastel-toned flowers give off a vibrant striking splash of purple that dates back to  North America during the colonial period – circa 1750. Lilac purple dye is difficult and very expensive to produce, only adding to the demand for this beautiful hue. This purple, too, became a symbol of wealth and power. Lilac purple robes were often reserved for royalty, nobility and high-ranking officials – and still have a prestigious quality to this day.

Fast forward to the modern era, Lilac Purple continues to hold its demand – for its richness and vibrancy. It has made a significant impact on fashion, interior design, and branding. Why? It is appreciated for its ability to evoke a feeling of creativity, luxury and a cultivated refined status. Modern-day popularity is evident in current fashion collections where it is seen in everything from haute couture to everyday wear.

 

Purple works beautifully with other bold colours creating a striking contrast that will turn heads, try it! For an influential layered look try a Purple Ava V-Neck Ladies Linen dress with a Chartreuse Yellow jacket as your outfit of choice for your next dinner party or meetup. Something different? Try this – It also pairs well with various shades of green and tangerine for a harmonious and fresh combination! Whether you use Lilac Purple as a statement piece or as an accent colour, it continues to captivate and inspire, popular among younger fashion influencers! See how we played with contrasting shoe colours to pop your look.

Do you love rocking Lilac? What would you like to see in this colour? Let us know using #DETIAMOLinenLove on Facebook and Instagram!

Trending Colours for All Seasons!

Each of these 3 colours has its rich history with enough modern-day charm to be a walking fashion look-book in 2024! Summer? Winter? Yes, and that’s why it’s here: In Summer, linen’s breathability takes moisture away for a refreshing and cool feeling. Linen is also just as comfortable in Winter because it’s a natural insulator that traps warmth – but still lightweight and comfortable!

These new colours not only add a burst of freshness to your linen collection but also underscore our commitment to sustainable fashion. With all of this buzz in the fashion world, there has never been a more exciting time to choose linen fashion!

Simply Beautiful.